Lingerie Boutique Branding Session in Virginia Beach

For this lingerie boutique branding session in Virginia Beach, the goal was to refresh the photo library for Simone Cheríe Fine Lingerie as the owner, Nicole, stepped into a new season of her brand.

Nicole had recently relocated her business and was in the middle of a full rebrand. With a beautiful new space and a refined direction, she was ready for photos that matched the elevated experience she now offers.

As the face of her business, she wanted updated headshots that felt aligned with her new look and captured the essence of her brand—personal, elegant, and creative.

Session Goals and Creative Direction

The focus of this branding session was to showcase the behind-the-scenes process of Nicole’s lingerie studio in action. Many of her pieces are designed and created by her personally, so we wanted to highlight the artistry and craftsmanship that goes into every collection.

Through strategic imagery, we told the story of her expertise and the intentionality behind each custom piece. It was also important to convey the elevated, one-on-one experience that Simone Cheríe clients can expect when they visit her boutique.

What It Was Like Behind the Scenes

We kicked off the session by capturing a model portraying a client, browsing through Nicole’s curated collection. Nicole walked her through sizing recommendations and did a custom fitting, which gave us the perfect opportunity to photograph the care and attention she brings to each appointment.

These moments showcased not only the experience of shopping at Simone Cheríe Fine Lingerie, but also Nicole’s warmth, professionalism, and styling expertise.

Throughout the gallery, I aimed for a mix of polished and playful—something that felt approachable yet elevated, matching the refined vibe of her brand.

How Nicole Is Using Her Branding Photos

Nicole has seamlessly integrated her brand photos into her Instagram and marketing content to visually tell the story of her boutique. The images reflect the elegance and intimacy of her lingerie line, while also giving a feel for the luxurious atmosphere inside her new space.

What Nicole Said About the Experience

“Huge shoutout to Klarissa!!! Rebranding a business can pose its challenges, but the key lies in having a skilled photographer, and Klarissa is that perfect blend of skill and understanding.

She didn’t just show up the day of the shoot. She visited beforehand, asked great questions, and really got to know my business and vision. I felt so confident in her ability to capture what mattered most. The final gallery gave me a ton of versatile options, for content, posters, even magazine covers. Totally worth the investment. Trust me – working with Klarissa is a decision you won’t regret.”

Ready for Your Own Boutique Branding Session? Let’s tell your brand story through photos. Learn more about booking your experience here.